Panasonic - "Panasonic brings Hollywood to your Home"

Brave

Brave London, United Kingdom

5658

Brand: Panasonic
Country: United Kingdom

Advertiser: Panasonic

Title	Panasonic brings Hollywood to your Home
Agency	Brave
Campaign	Hollywood to your Home
Advertiser	Panasonic
Brand	Panasonic
Date of First Broadcast/Publication	2017 / 3
Business Sector	Consumer Electronics & Audio-Visual
Story	Brave was tasked with showcasing the performance of the brand’s newest line through bringing Hollywood into the home of film enthusiasts and occasional cinema-goers, alike. In collaboration with Framestore Pictures, Brave created the film under the directorial eye of the production company’s recent signing, The Directors Duo. The VFX was produced by Framestore’s award-winning core artists, allowing the teams to create an experience sprawling four filmic genres, all shot in 4K and mastered in HDR. From a noir-ish thriller to a superhero caper complete with explosions, the 90-second film is shot in Panasonic’s signature 4K HDR, with every scene crafted to illustrate specific features of the TV’s picture quality by recreating a real cinematic experience. The campaign launches via online and in-store TV screens today throughout New Zealand, UK and Europe. 30” and 15” TVCs will also premier today in New Zealand.
Philosophy	The concept takes the form of a trailer-esque film for the ‘greatest movie you’ll never see’.
Media Type	Television
Length	80 seconds
Production Company	Framestore
Creative Director	Liam Fenton
Creative Director	Colin Jones
Business Director	Stefan Kann
Director of Production Operations	Carl Gonsalves
Director	Benjamin Kratzin
Director	Christopher Schlierf
Producer	Toby Walsham
Executive Producer	David Hay
VFX Producer	Chris Gray
Music	KLANG
Marketing Communications Manager	Gabor Szegner