Volkswagen Arteon - "The blind photographer and the new Arteon"

Grabarz & Partner

Grabarz & Partner Hamburg, Germany

Awards

91452

Brand: Volkswagen Arteon
Country: Germany

Advertiser: Volkswagen

Title	The blind photographer and the new Arteon
Agency	Grabarz & Partner
Campaign	The blind photographer and the new Arteon
Advertiser	Volkswagen
Brand	Volkswagen Arteon
Date of First Broadcast/Publication	2017 / 8
Business Sector	Automotive
Story	The design of the new VW Arteon was captured in an unexpected way: with pictures by blind photographer Pete Eckert. With his analogue camera and his remaining senses, Eckert created shots of the Arteon using double exposures and light paintings. There was no post-editing. The pictures were published in the renowned car magazine “Ramp”, among others. You don't need eyes to see beauty, because the new Arteon touches all the senses.
Media Type	Web Film
Length	156 seconds
Production	Bubbles Film Berlin
Director	TJ O'Grady Peyton
Production Company Producer	Barbara Kranz
Production Company Producer	Frank Hasselbach
Cameraman	Arri Alexa
Online / Grading	Felix Drawe
Music & Sound Design	Blut Audio / Hamburg
Director of Photography (DOP)	Stephan Fallucchi
Visual Artist	Pete Eckert
Chief Creative Officer	Ralf Heuel
Group Creative Director	Tobias Ahrens
Creative Director	Julijus Rebic
Creative Director	Roman Jonsson
Copywriter	Sandra Kemmer
Copywriter	Tim Berger
Copywriter	Tim Heller
Copywriter	Phillip von Schwerin
Art Director	Svein Olsen
Art Director	Navid Shahabi
Art Director	Artur Schäfer
Art Director	Erwin Lorenz
Photographer	Pete Eckert
Production Company	Bubbles Film Berlin
Director	TJ O’Grady Peyton
Agency Producer	Axel Doepner
Agency Producer	Michael Guntner
Graphic Designer	Vanessa Barz
Graphic Designer	Felix Otterski
Group Head Digital	Dirk Lanio
Chief Executive Officer (CEO)	Reinhard Patzschke
Account Manager	Ina Croissier
Art Buyer	Garnet Matthiesen
Art Buyer	Anusha Atreya
Design Motion	Felix Albers
Design Motion	Ann-Katrin Erich
Strategist	Oliver Waldmann
Strategist	Valerie Gast
Head of Marketing	Xavier Chardon
Head of Content	Jutta Friese
Head of Website Content & Digital Communication	Mirja Schneider
Project Manager Website Content & Digital Communication	Hicran Tekin
Media Agency	PHD Media
Production Company	soho altona GmbH & Co. KG
Music	Blut Audio / Hamburg
Music	Timo Blunk
Photography production	WIDE Production
Photographer	David Daub
Photographer's Agent	Wildfox running