Volkswagen - "Kids Dreams"

Grabarz & Partner

Grabarz & Partner Hamburg, Germany

Awards

20329

Brand: Volkswagen
Country: Germany

Advertiser: Volkswagen

Title	Kids Dreams
Agency	Grabarz & Partner
Campaign	Kids' Dreams
Advertiser	Volkswagen
Brand	Volkswagen
Date of First Broadcast/Publication	2017 / 12
Business Sector	Cars
Story	We see a series of kids admiring ostentatious supercars. One small boy is so distracted that he wanders out into the middle of the street - oblivious to the ordinary Volkswagen Golf that avoids hitting him due to its automatic braking technology. Dream on, kids. Kids dream about supercars rather than reliable runabouts. Here we see a series of children admiring beautiful vehicles. But when one of the kids wanders out into the middle of the road, distracted by a Bugatti, he's saved by the automatic braking technology of a VW Golf. Leaving him intact with his dreams.
Story (original language)	Porsche, Lamborghini, DeLorean – many children dream of these cars. But not every child dreams of a Volkswagen. That’s not a problem because luckily Volkswagen thinks of every child. Thanks to the innovative driver assist systems there are 45% less personal injuries reported every year. That's why we send a message to all children who stare at their dream cars - lost in thought. And of course their parents. A message that requires a lot of courage and self-confidence from a brand in order to even advertise with it:Hardly any child dreams of a Volkswagen. Keep on dreaming, kids.The film shows different children who long for their dream car. Whether in a garage, a shop window or on the street. This goes so far that one little boy, following his dream car, walks absent-mindedly into the street, directly in front of a Volkswagen Golf. Of course, it breaks automatically, thanks to the innovative driver assist systems, and leaves the little boy to day dream in safety.
Media Type	Web Film
Length	95 seconds
Editing Company	Trim Editing
Chief Creative Officer	Ralf Heuel
Managing Partner	Reinhard Patzschke
Group Creative Director	Tobias Ahrens
Creative Director	Matthias Preuß
Creative Director	Jakob Eckstein
Account Manager	Angela Jäger
Account Manager	Jan Isterling
Creative Strategy	Oliver Waldmann
Production Company	Anorak Oslo
Director	Sebastian Strasser
Director of Photography (DOP)	Jeremy Rouse
Audio Post Production	Studio Funk
Sound Engineer	Christoph Weische
Telecine	The Mill London
Editor	Yvonne Stroemer
Editor	Paul Hardcastle