|Agency||Grabarz & Partner|
|Date of First Broadcast/Publication|
|Story|| We see a series of kids admiring ostentatious supercars. One small boy is so distracted that he wanders out into the middle of the street - oblivious to the ordinary Volkswagen Golf that avoids hitting him due to its automatic braking technology. Dream on, kids.|
Kids dream about supercars rather than reliable runabouts. Here we see a series of children admiring beautiful vehicles. But when one of the kids wanders out into the middle of the road, distracted by a Bugatti, he's saved by the automatic braking technology of a VW Golf. Leaving him intact with his dreams.
|Story (original language)||Porsche, Lamborghini, DeLorean – many children dream of these cars. But not every child dreams of a Volkswagen. That’s not a problem because luckily Volkswagen thinks of every child. Thanks to the innovative driver assist systems there are 45% less personal injuries reported every year. That's why we send a message to all children who stare at their dream cars - lost in thought. And of course their parents. A message that requires a lot of courage and self-confidence from a brand in order to even advertise with it:Hardly any child dreams of a Volkswagen. Keep on dreaming, kids.The film shows different children who long for their dream car. Whether in a garage, a shop window or on the street. This goes so far that one little boy, following his dream car, walks absent-mindedly into the street, directly in front of a Volkswagen Golf. Of course, it breaks automatically, thanks to the innovative driver assist systems, and leaves the little boy to day dream in safety.|
|Media Type||Web Film|
|Editing Company||Trim Editing|
|Chief Creative Officer||Ralf Heuel|
|Managing Partner||Reinhard Patzschke|
|Group Creative Director||Tobias Ahrens|
|Creative Director||Matthias Preuß|
|Creative Director||Jakob Eckstein|
|Account Manager||Angela Jäger|
|Account Manager||Jan Isterling|
|Creative Strategy||Oliver Waldmann|
|Production Company||Anorak Oslo|
|Director of Photography (DOP)||Jeremy Rouse|
|Audio Post Production||Studio Funk|
|Sound Engineer||Christoph Weische|
|Telecine||The Mill London|
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