Ralf Heuel
Chief Creative Officer & Partner at Grabarz & Partner
Hamburg, Germany
TitleMetalheads
Agency
Campaign Metalheads
Advertiser Volkswagen Group
Brand Volkswagen
Date of First Broadcast/Publication
Business Sector Automotive
Story Strokes, heart attacks, fainting at the wheel. Not very fun events to depict in a commercial. But that's exactly when Volkswagen's Emergency Assist comes into play. So the film takes a humorous tack with a cast of heavy metal headbangers. They're all having a great time on the road until the driver...well, bangs his head. As he falls unconscious, his friends exchange panicked looks. But the Golf IQ DRIVE glides safely to a halt.
Media Type Television
Length
CCO
Groupe CD
Creative Director
Creative Director
Art Director
Copywriter
Account Manager
Account Manager
Graphic Designer
Graphic Designer
Agency Producer
Head of Marketing
Head of Classic Communication
Project Manager
Production
Director
Director of Photography (DOP)
Post Production
Music
Sound Studio
Media Agency

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