Ralf Heuel
Chief Creative Officer & Partner at Grabarz & Partner
Hamburg, Germany
TitleSoap Opera
BriefTo appeal to music,TV, and movie fans, the agency wrote scripts for three popular genres (action film, soap opera and German pop) and jumbled up their words. This resulted in spots as messy as a piece of furniture you try to build by yourself. The result was a campaign that amused and confused listeners in equal measure. Until the Ikea assembly service appeared to put the commercials back in the right order.
Campaign Furniture Assembly. The radio campaign for Ikea.
Advertiser IKEA
Brand IKEA
PostedNovember 2019
Business Sector Home Appliances, Furniture & Gardening
Story Everyone knows how hard it sometimes can be to assemble furniture. Where, no matter how hard you try, every part seems to automatically end up in the wrong place. Of course, this problem can be easily solved: by calling IKEA’s furniture assembly service.
Media Type Radio
Chief Creative Officer
Creative Director
Creative Director
Account Manager
Recording Studio
Sound Engineer
Casting Carsten Berlin
Agency Producer
PR Communication Manager
Marketing Manager
Music kids in a candy store
Music Composer
Music Composer

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