|Title||German Pop Hit|
|Brief||Radio a campaign created we with three spots. Sorry, we meant: we created a radio campaign with three different spots. To appeal to music, tv, and movie fans, we wrote scripts for three popular genres (action film, soap opera, German pop) and jumbled up their words. Creating spots as messy as any attempt to set up furniture by yourself. The result was a campaign that amused and confused listeners in equal measure. Until the IKEA assembly service put them back in the right order.|
|Agency||Grabarz & Partner|
|Campaign||Furniture Assembly. The radio campaign for Ikea.|
|Business Sector||Home Appliances, Furniture & Gardening|
|Story||Everyone knows how hard it sometimes can be to assemble furniture. Where, no matter how hard you try, every part seems to automatically end up in the wrong place. Of course, this problem can be easily solved: by calling IKEA’s furniture assembly service.|
|Chief Creative Officer||Ralf Heuel|
|Creative Director||Roman Jonsson|
|Creative Director||julijus rebic|
|Account Manager||Dominique Bremer|
|Recording Studio||Studio Funk GmbH Co KG|
|Sound Engineer||Torsten Hennings|
|Agency Producer||Judith Uhrlau|
|PR Communication Manager||Tobias Vogler|
|Marketing Manager||Nica Söderlund|
|Music||kids in a candy store|
|Music Composer||Tobias Burger|
|Music Composer||Julian Prießen|
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