|Brief||To appeal to music,TV, and movie fans, the agency wrote scripts for three popular genres (action film, soap opera and German pop) and jumbled up their words. This resulted in spots as messy as a piece of furniture you try to build by yourself. The result was a campaign that amused and confused listeners in equal measure. Until the Ikea assembly service appeared to put the commercials back in the right order.|
|Agency||Grabarz & Partner|
|Campaign||Furniture Assembly. The radio campaign for Ikea.|
|Business Sector||Home Appliances, Furniture & Gardening|
|Story||Everyone knows how hard it sometimes can be to assemble furniture. Where, no matter how hard you try, every part seems to automatically end up in the wrong place. Of course, this problem can be easily solved: by calling IKEA’s furniture assembly service.|
|Chief Creative Officer||Ralf Heuel|
|Creative Director||Roman Jonsson|
|Creative Director||julijus rebic|
|Account Manager||Dominique Bremer|
|Recording Studio||Studio Funk GmbH Co KG|
|Sound Engineer||Torsten Hennings|
|Agency Producer||Judith Uhrlau|
|PR Communication Manager||Tobias Vogler|
|Marketing Manager||Nica Söderlund|
|Music||kids in a candy store|
|Music Composer||Tobias Burger|
|Music Composer||Julian Prießen|
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