|Title||The DEVK Selfiescarf|
|Brief||DEVK’S campaign motto is: "We turn your problem into ours." To promote this within the very specific target group of Cologne FC fans, the agency designed an innovative fan product: The DEVK Selfiescarf; the first football scarf that takes pictures as you cheer. On one side it's a typical Cologne FC football scarf. But on the other there's a built-in bluetooth button and smartphone holder that allows most phone models to take selfies. At first it was all in good fun, but the agency received so many requests for it to be put into production that it filed a patent.|
|Agency||Grabarz & Partner|
|Campaign||The DEVK Selfiescarf|
|Story||necessary if not well knownDEVK is a German local insurance company from Cologne that sells private insurance. Because the company has a strong bond with its hometown, they sponsor local football club Cologne FC. When the campaign took place, the club was still in 2nd division and in the fight to return to the Bundesliga.|
|Media Type||Product Design/Development|
|Chief Creative Officer||Ralf Heuel|
|Group Creative Director||Diana Sukopp|
|Creative Director||Thomas Fritze|
|Creative Director||Stefan Geschke|
|Art Director||Sarah Fröhlich|
|Art Director||Mariella Riedel|
|Account Manager||Julia Wilhelm|
|Account Manager||Jana Quest|
|Head of Corporate Communication||Sebastian Greiner|
|Senior Specialist Creation/Media||Christiane Niehaus|
|Moving Images||Michael Guntner|
|Moving Images||Malte Bringsken|
|Media Agency||pilot Berlin GmbH|
|Production Company||14 Frames Gbr|
|Director of Photography (DOP)||Jan-Hendrik Dreyer|
|Production Company||FC-TV 1. FC Köln GmbH & Co.KGa|
|Project Management Creative Processes||Ulrike Mallien|
|Sound Production||Studio Funk GmbH u. Co. KG (Hamburg)|
|Sound Engineer||Oliver Kiurina|
|Seeding / PR||unruly Media GmbH|
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