Ralf Heuel
Chief Creative Officer & Partner at Grabarz & Partner
Hamburg, Germany
TitleThe DEVK Selfiescarf
BriefDEVK’S campaign motto is: "We turn your problem into ours." To promote this within the very specific target group of Cologne FC fans, the agency designed an innovative fan product: The DEVK Selfiescarf; the first football scarf that takes pictures as you cheer. On one side it's a typical Cologne FC football scarf. But on the other there's a built-in bluetooth button and smartphone holder that allows most phone models to take selfies. At first it was all in good fun, but the agency received so many requests for it to be put into production that it filed a patent.
Campaign The DEVK Selfiescarf
Advertiser DEVK Versicherungen
Brand DEVK insurance
PostedNovember 2019
Business Sector Insurance
Story necessary if not well knownDEVK is a German local insurance company from Cologne that sells private insurance. Because the company has a strong bond with its hometown, they sponsor local football club Cologne FC. When the campaign took place, the club was still in 2nd division and in the fight to return to the Bundesliga.
Media Type Product Design/Development
Chief Creative Officer
Group Creative Director
Creative Director
Creative Director
Art Director
Art Director
Account Manager
Account Manager
Head of Corporate Communication
Senior Specialist Creation/Media
Moving Images
Moving Images
Media Agency pilot Berlin GmbH
Production Company 14 Frames Gbr
Director of Photography (DOP)
Production Company FC-TV 1. FC Köln GmbH & Co.KGa
Project Management Creative Processes
Sound Production
Sound Engineer
Seeding / PR unruly Media GmbH


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