| Title | The 24 Minutes of Le Mans |
| Brief | Porsche and the 24 Hours of Le Mans race go back decades. After three victories in a row, Porsche decided to bid farewell to Le Mans’ LMP1 class. A shock for petrolhead fans! So they were given the ultimate gift. The last tyres from the victorious car, the 919 Hybrid, were turned into a limited edition vinyl record. The disc itself told the story of Porsche at Le Mans: 24 stories in 24 minutes. Thanks to an auction, fans could get their hands on the first 24 copies, raising a six-figure sum for a charity working with disabled children at Le Mans. |
| Agency |
Grabarz & Partner
|
| Campaign |
The 24 Minutes of Le Mans
|
| Advertiser |
Porsche
|
| Brand |
Porsche
|
| Posted | November 2019 |
| Business Sector | Automotive
|
| Story | Porsche and the 24 Hours of Le Mans are a legend that goes back decades. After three overall victories in a row, Porsche decided to bid farewell to Le Mans’ LMP1 class. A shock for the true petrolhead brand fans! So we made the goodbye as epic as possible for them.We immortalized the last set of tyres of their victorious race car, the 919 Hybrid, cut them and pressed a vinyl record out of them – a unique premium collector’s item, strictly limited to 200 pieces. On the vinyl: the legendary history of Porsche at Le Mans. 24 stories in 24 symbolic minutes.Fans were able to get their hands on only the first 24 of these one-of-a-kind records. They were auctioned over 24 hours on the 24th of February, raising a six-figure sum for an organization working with disabled children at Le Mans. |
| Media Type |
Case Study
|
| Chief Creative Officer |
Ralf Heuel
|
| Chief Executive Officer (CEO) |
Reinhard Patzschke
|
| Creative Team Lead |
Ralf Nolting
|
| Creative Director |
Frederik Wetzel
|
| Creative Director |
Tim Lehnebach
|
| Creative Director |
Jonas Keller
|
| Art Director |
Felix Hoffmann
|
| Art Director |
Leonie Petersen
|
| Art Director |
Thomas Schraudolf
|
| Art Director |
Julia Szubrich
|
| Art Director |
Alessandro Perri
|
| Copywriter |
Oliver Weber
|
| Copywriter |
Andrew-Reid McEvoy
|
| Copywriter |
Hamza Ali
|
| Copywriter |
Niklas Werner
|
| Copywriter |
Emilie D
|
| Copywriter |
Clotilde Maillard
|
| Copywriter |
Gabriela van der Linden
|
| Account Manager |
Sarah Süß
|
| Account Manager |
Martin Schmerschneider
|
| Art Buyer |
Lara Kortbrae
|
| Producer |
Jörg Nagel
|
| Graphic Designer |
Thomas Schraudolf
|
| Graphic Designer |
Tim Lehnebach
|
| Graphic Designer |
Aleksandr Bobrov
|