|Agency||Grabarz & Partner|
|Campaign||Hey Electricity, get ready for the Taycan.|
|Advertiser||Dr. Ing. h.c. F. Porsche AG|
|Story||Electricity has been a part of our lives for quite some time now. Without complaining, this once-powerful force fulfills our dullest tasks – from powering electric toothbrushes to trimming our lawns. It’s time to say “thank you” – what Porsche does in these longcopy print ads. Because they want to give something back in the form of the Taycan, the luxurious first all-electric Porsche that electricity can finally have fun with again.|
|Problem||The new Taycan is the first all-electric Porsche – and the first electric sports car with the true Porsche soul.|
|Chief Creative Officer||Ralf Heuel|
|Chief Executive Officer (CEO)||Reinhard Patzschke|
|Creative Team||Ralf Nolting|
|Creative Team||Frederik Wetzel|
|Creative Director||Tim Lehnebach|
|Art Director||Thomas Schraudolf|
|Art Director||Alessandro Perri|
|Copywriter||Gabriela van der Linden|
|Account Manager||Manuela Brückner|
|Art Buyer||Gilles Kintziger|
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