Ralf Heuel
Chief Creative Officer & Partner at Grabarz & Partner
Hamburg, Germany
TitleNight Life
Agency
Campaign Hey Electricity, get ready for the Taycan.
Advertiser Dr. Ing. h.c. F. Porsche AG
Brand Porsche Taycan
PostedNovember 2019
Business Sector Automotive
Story Electricity has been a part of our lives for quite some time now. Without complaining, this once-powerful force fulfills our dullest tasks – from powering electric toothbrushes to trimming our lawns. It’s time to say “thank you” – what Porsche does in these longcopy print ads. Because they want to give something back in the form of the Taycan, the luxurious first all-electric Porsche that electricity can finally have fun with again.
Problem The new Taycan is the first all-electric Porsche – and the first electric sports car with the true Porsche soul.
Media Type Print
Chief Creative Officer
Chief Executive Officer (CEO)
Creative Team
Creative Team
Creative Director
Art Director
Art Director
Copywriter
Copywriter
Copywriter
Account Manager
Art Buyer
Production
Finishing

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