Ralf Heuel
Chief Creative Officer & Partner at Grabarz & Partner
Hamburg, Germany
TitleCayenne Turbo S E-hybrid Coupé Webfilm Meditation
BriefThere are many ways of relaxing. For one person, it’s a meditation class. Another finds nirvana behind the wheel of his car. The protagonist of this film is of the latter variety. As he can't enjoy his meditation class, he sneaks away to drive his luxurious Porsche Cayenne Turbo S E-Hybrid Coupé. And the silent all-electric driving mode suddenly comes in quite handy.
Agency
Campaign Cayenne Turbo S E-hybrid Coupé Webfilm Meditation
Advertiser Dr. Ing. h.c. F. Porsche AG
Brand Porsche Cayenne Turbo S E-hybrid Coupé
PostedNovember 2019
Business Sector Cars
Story There are many ways to find relaxation. For one person, it’s the quiet of a meditation class… another one finds nirvana behind the wheel of his sports car.The latter is the case with the protagonist of our film, who can’t really enjoy peaceful meditation. So he sneaks away to drive his luxurious Porsche Cayenne Turbo S E-Hybrid Coupé – and the silent all-electric driving mode suddenly comes in quite handy.
Problem The new Cayenne Turbo S E-Hybrid Coupé ist among the most powerful models of the Porsche hybrid fleet, the so-called E-Performance models. While offering breathtaking sports car performance on the one hand, its all-electric driving mode allows a surprisingly silent form of transportation at the same time.
Media Type Web Film
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