Mike Sutherland
Creative Director at AMV BBDO
London, United Kingdom
TitleFall in love with the Groove
Campaign Fall in love with the Groove
Advertiser PepsiCo Inc.
Brand Walkers
Date of First Broadcast/Publication
Business Sector Potato Chips, Crisps & Crackers
Story  Like all good Hollywood films this new advert has high drama, jealousy, a cheesy soundtrack and a touch of slow motion soft focus. Through a series of hilarious montages, one which includes a grand piano serenade, viewers are set to see a love struck Gary fantasize about the new object of his affections, his beloved Walkers Crinkles crisps. His suspicious on-screen girlfriend, Elle ‘The Body’ Macpherson, slowly starts to discover the truth of his true love. Through a comical sequence that involves smashed photo frames; Gary’s Harley Davidson; some petrol; and a lit match, scorned Elle exacts her revenge resulting in a dramatic climax. As she flees the house with his cherished crisps, Gary rushes to catch a last glimpse of his Walkers Crinkles whilst the comical chorus music chimes in: ‘I had a groovy kind of love’.
Media Type Television
Production Company
Sound Production
Art Director
Agency Planner
Media Agency
Post Production
Sound Production
Actor / Celebrity
Actor / Celebrity

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