Mike Sutherland
Directeur adjoint de la création at adam&eveDDB
London, United Kingdom
TitleCall For Help
Agency
Campaign Call For Help
Advertiser Campaign Against Living Miserably (CALM)
Brand Campaign Against Living Miserably (CALM)
Date of First Broadcast/Publication 2019 / 4
Business Sector Public Safety, Health & Hygiene
Story From 5pm on 16 April, a static ad linked to CALM’s helpline will be interrupted every time a call is answered, alerting passers-by with a loud ringtone to capture their attention. The screens will switch to a ‘call in progress’ phone screen, demonstrating in real time how many calls are being answered. It will also emphasise the immediacy with which people can be helped when they’re experiencing a difficult time.
Philosophy Activated via a series of OOH digital displays and billboards across London, Manchester and Birmingham, connected live to CALM’s free and anonymous helpline, the campaign mirrors the incoming calls in real time, showcasing how many people are opening up and receiving support from CALM every day. By showing the number of calls being answered in real time throughout the duration of the campaign’s OOH execution, CALM’s aim is to not only engage with a wide audience, but to highlight CALM’s services and empower those in crisis to pick up the phone.
Media Type Digital
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