| Title | Man |
| Agency | TBWA\Manchester |
| Campaign | Man |
| Advertiser | PZ Cussons |
| Brand | Carex |
| Posted | June 2004 |
| Product | Liquid Soap |
| Business Sector | Soaps |
| Tagline | Are you a washer or a walker ? |
| Philosophy | Convention Hand washing isnt talked about, its just something you know you should do Insight 31% of men and 17% of women confess to not washing their hands after theyve been to the toilet |
| Result | Disruptive idea Talk openly about hand washing Vision Cleaning up the nations hands |
| Media Type | Television |
| Length | |
| Creative Director | Danny Brooke Taylor |
| Director | Graham Rose |
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