Andy Wyton
Creative Director at Innocean Worldwide UK, London
London, United Kingdom
TitleDetective
Agency
Campaign Detective - Nestlé Rowntree
Advertiser Nestlé Rowntree
Brand Toffee Crisp
PostedDecember 2000
Product Toffee crisp
Business Sector Chocolate, Bars, Candies, Chewing-Gum
Tagline Lighten Up
Story The Roose "Lighten Up!" campign draws its inspiration from the world of Prime Time TV shows. Harassed characters enjoy a Toffee Crisp and the after affects are obvious to all.
Media Type Television
Length
Market United Kingdom
Creative Director
Copywriter
Art Director
Agency Producer
Director
Actor / Celebrity
Sound Design Company
Production Company

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