In his role as senior partner, Rick supervises the development, strategic planning and implementation of a full range of marketing and communications programs, including advertising, sales promotion, public relations, special events, issues management, community relations and marketing. Since joining EMA in 1983, he has developed programs for such diverse clients as:
Finger Lakes Wine Alliance
I Love New York/Empire State Development Corporation
Fidelis Care New York
GE and RCA Audio
C.F. Hathaway Shirt Company
Starbucks Coffee Company
US Unwired/Sprint PCS
BA, S.I. Newhouse School of Public Communications, Syracuse University
Executive Board Member, American Marketing Association, Capital Region Chapter
Vice Chair, Board of Directors, United Way of Northeastern New York
Executive Board, Boy Scouts of America, Twin Rivers Council
Accredited in Public Relations (APR), Public Relations Society of America
What it all means to you...
"A journalist by training, I tend to ask plenty of questions. That's a good thing, because what I've learned over the last 22 years is that most marketing mistakes are made when people fail to ask the right questions. You really can't take anything%u2014especially the consumer%u2014for granted if you're going to build a great brand. But what I'm most proud of is when we find a way to improve on a successful effort and make the work even more effective and efficient. You do that by reaching people on a human level and motivating them to act."