Margaret Johnson
Partner and Executive Creative Director at Goodby, Silverstein & Partners
San Francisco, United States
TitleLegend
Agency
Campaign Make everyday legendary
Advertiser BMW
Brand BMW
Date of First Broadcast/Publication
Business Sector Cars
Tagline Make everyday legendary
Story BMW Legend introduces the 'Legend of Ol’ McLanden', a poem read by actor Chris Pine. As the story unfolds, McLanden – the unseen driver – braves the challenges of cityscapes, dockyards, mountains and more, all behind the wheel of the X7. McLanden conquers everyday obstacles, although these hurdles are blown up to mythical proportions, introducing characters such as Roy the Destroyer, Genius and his fiendish lawyer, and Poseidon.
Media Type Television
Length
Post Production
Advertising Manager
Advertising Manager
Advertising Manager
Copywriter
Art Director
Creative Director
Account Director
Account Manager
Chairman
Chairman
Director or Broadcast Traffic
Account Director
Project Manager
Strategist
Business Affairs Manager
Strategy Director
Account Manager
Executive Producer
Director
Director of Photography (DOP)
Production Company Producer
Production Designer
Executive Producer
Editing Company
Editor
Assistant Editor
Production Company Producer
Production Company Producer
Executive Producer
Colorist
CG Artists
CG Artists
CG Artists
CG Artists
CG Artists
CG Artists
CG Artists
VFX Coordinator
Line Producer
Compositing
Compositing
Compositing
LEAD COMPOSITING
Special Effects / VFX
Special Effects / VFX
Production Company
Chief Creative Officer

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