|Agency||Goodby Silverstein & Partners|
|Campaign||We Are Dub Nation|
|Advertiser||Golden State Warriors|
|Brand||Golden State Warriors|
|Date of First Broadcast/Publication|
|Business Sector||Sports Teams, Sports Events|
|Story||“There’s so much love for the Dubs from all over the Bay Area. This spot shows that the love is mutual,” said Amanda Chin, VP of brand marketing for the Golden State Warriors. “Our fanbase is widespread. The team doesn’t represent a city, they play for the entire Bay area and beyond. GS&P did a great job of bringing that idea to life. “We wanted to connect with the Warriors fans on a deeper level, by celebrating where they come from,” said Anthony O’Neill, associate creative director at GS&P. “It’s a celebration of the real bay area. There’s beauty in the bay that you won’t find on a postcard. The places that people who grew up here know and love.” GSP’s campaign builds on a five-year relationship with the Warriors. During the 2018-19 NBA season, the agency collaborated with the Warriors and commemorated the team’s last regular-season game in Oracle Arena by “retiring” the number 47. A banner celebrates the 47 historic seasons the Warriors played in Oakland, California, and hangs in the rafters of the new Warriors home at Chase Center. In addition to the Warriors, GS&P works for BMW, Pepsi, Doritos, Cheetos, Liberty Mutual Insurance and Comcast.|
|Co Chairman||Jeff Goodby|
|Co Chairman||Rich Silverstein|
|Chief Creative Officer||Margaret Johnson|
|Director of Innovation||Adam Reeves|
|Creative Director||Adam Reeves|
|Associate Creative Director||Rony Castor|
|Associate Creative Director||Anthony O'Neill|
|Art Director||Anthony O|
|Director of Broadcast Production||Leila Gage|
|Director of Film||Tod Puckett|
|Music Curation||Tod Puckett|
|Assistant Producer||Olaitan Oladipo|
|Managing Partner||Brian McPherson|
|Account Director||Clark Gieseke|
|Account Manager||Ashley Wurzel|
|Assistant Account Manager||Hannah Hadley|
|Director of Communications||Meredith Vellines|
|Director of Business Affairs||Kristian Evanculla|
|Company Name||Hungry Man Productions|
|Director of Photography (DOP)||Ray Huang|
|Executive Producer||Caleb Dewart|
|Line Producer||Ben Gilovitz|
|Company Name||Elevel (Goodby-Silverstein and Partners)|
|Assistant Editor||Steven Castro|
|Executive Producer||Luke Dillon|
|DIRECTOR OF ELEVEL||Michael Damiani|
|Audio Engineer||Nic DeMatteo|
|Audio Engineer||Jody Scott|
|Company Name||David Fisher|
|Company Name||Cameron Gray The Mill|
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