Title | Tunnels |
Agency | WCRS |
Campaign | Tunnels |
Advertiser | Mobil |
Brand | Mobil |
Posted | March 2000 |
Product | Mobil 1 |
Business Sector | Tires, Accessories, Oil, Petrol, Gasoline |
Tagline | Mobil, feel the difference |
Philosophy | Mobil 1 is the world's most advanced engine oil, proven to deliver unsurpassed performance in the most demanding driving conditions. This is highlighted in a commercial that uses state-of-the-art computer-generated graphic production techniques. In a futuristic, hi-tech landscape, several oleaginous vehicles embark on a race. They encounter obstacles that represent the extreme demands - heat, cold, wear and tear - placed upon oil in an engine. Only the Mobil 1 car survives all the challenges to emerge triumphant. |
Media Type | Television |
Length | |
Market | Venezuela, South Korea, Russia, Finland, Sweden, United Kingdom, Spain |
Creative Director | Mike Wells |
Associate Creative Director | Will Barnett |
Agency Producer | Richard Firminger |
Director | Gerard De Thame |
Production Company | Gerard De Thames Films |