Charlie Smith
Account Director at POSSIBLE
Los Angeles, United States
TitleLighthouse
Agency
Campaign Super WIFI
Advertiser Vodafone
Brand Vodafone Ireland
Date of First Broadcast/Publication
Business Sector Internet Service Providers
Story It shows a teenage boy who gets a video call from the classmate on whom he has a crush. But before they can get talking, his brother noisily bursts into the room. He then goes on a frantic quest to find a spot in the house where he can have some privacy. Thanks to Vodafone’s Super WIFI, the call never drops out. He finally gets some peace and quiet only to discover his crush is calling to suggest they take a walk, and she is actually just outside his home – which happens to be a lighthouse. The shoot took place in Scotland under strict Covid-safe protocols, using Irish and Scottish talent.
Philosophy Ability of Vodafone’s ‘Super WIFI’ to reach every room in the house – no matter what shape
Media Type Television
Length
Advertising Manager
Advertising Manager
President
Chief Creative Officer
Creative Director
Creative Director
Art Director
Copywriter
Strategic Planner
Strategic Planner
Managing Partner
Business Directors
Account Director
Account Manager
Account Executive
Agency Producer
Production Company
Production Company Producer
Director
Director of Photography (DOP)
Production Designer

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