Title | Photoshop Live - Street Retouch |
Agency | Abby Norm |
Campaign | Photoshop Live - Street Retouch |
Advertiser | Adobe Systems, Inc. |
Brand | Adobe |
Posted | June 2013 |
Business Sector | Computer Software & Multimedia Productions |
Story | Using custom built software, a hidden camera crew and one of the best Photoshop artist around, we created the viral video Photoshop Live – Street Retouch Prank. In the video we captured the priceless reactions of unsuspected commuters who were secretly photographed while waiting for a bus, and then photoshopped into amusing positions and implied relationships in the bus shelter ad space. |
Media Type | Ambient |
Length | |
Interactive Creative Director | Oskar Hellqvist |
Copywriter | Dan Göransson |
Art Director | Oskar Hellqvist |
Creative Director | Emil Frid |
Creative Director | Olle Nordell |
Account Director | Andreas Morne |
Account Director | Gisela Bovin |
Account Manager | Anna Fares |
Account Manager | Karin Lindevall |
Associate Art Director | Oscar Sjökvist |
Photographer | Erik Johansson |
Retoucher | Erik Johansson |
Music | Hannes Lidén |
Music | Bassem Bedziri |
Production Company | Autoboys |
Production Company | We are digital, Stockholm |