| Title | Soccer Dad |
| Agency | North Castle Partners Advertising |
| Campaign | Soccer Dad |
| Advertiser | People's Bank |
| Brand | People's Bank |
| Posted | July 2000 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Tagline | It's Possible. At People's. |
| Story | Build awareness and trial of People's by positioning them as Connecticut's objective provider of investment and insurance products. |
| Philosophy | People's objectivity is demonstrated by contrasting it with an example of a complete lack of objectivity. This takes the form of an overly-exuberant father who is watching his son's pee-wee soccer game. The spot also leverages the wide range of instantly-recognizable investment and insurance brands offered by People's, further demonstrating their impartial approach in meeting customer financial needs. |
| Media Type | Television |
| Length | |
| Copywriter | Doug Tenaglia |
| Art Director | Ed McCabe |
| Agency Producer | Marcy Hallerman |
| Director | Blair Hayes |
| Music | Russo Grantham |
| Production Company | The Hayes Office |
| Creative Director | Jonathan Iafeliece |
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