Creative Director with proven expertise in Creative Shopper Marketing, but with 20 years of experience in working with a wide range of channels for brand owners, as well as retailers. Have developed everything from consumer/retail activation and TVCs, to design management and packaging. Most work done for big global brands like Absolut Vodka, Volvo Cars, H&M, Carlsberg and Nokia.
More and more purchase desicions are made close to, or in the store. Move from talking to doing, and do it where shoppers care, and you will sell and earn more. Create your tactical executions with the brand as a strong foundation; that way you build long-term earnings. And do them strong and exciting, to get social media mechanisms starting.
Consumer activation, retail activation, product development, advertising, design development, communication concepts, design management, content marketing, storytelling, screenwriting.
Honors & Awards:
Cannes Lions (Gold, sevaral silvers, bronze & more)
The One Show (Gold, silver, bronze & more)
Eurobest (Gold, silver, bronzes & more)
Epica (Gold, silvers, bronze & more)
D&AD (Yellow pencil & more)
The Golden Egg (Sweden) (Golds, several silvers & more)
The Sabre Awards (Gold)
Cresta (Grand Prix)
Pentawards (Diamond Award)
Spinn (Gold, silver)
PIAF Awards (Gold, silvers, bronzes)
FAB Awards (Four golds)
Project ISAAC Awards (Winner)
The World Luxury Award (Gold)
Clio (Silver, several bronzes)
NY Festivals (Silver, bronze)
Art Directors Club NY (Bronze, distinctive merit)
London International Awards (Bronze)
CREATIVITY 10 best campaigns of 2012
Adweek Ad of The Day
The Dieline Awards (3rd place)
Resumé campaign of the month (Several #1)
A majority of the above are in Design and Promotion/Point-of-purchase, but some awards are for Digital, Social, PR, TVC, Radio, Direct Marketing and Print work.
Have judged D&AD, D&AD Black Pencils, LIA Awards, NY Festivals, Dubai Lynx, The Golden Egg, 100W, Core77, AdStars and more.