Susan Credle

Susan Credle

Global Chief Creative Officer at FCB Global

Chicago, United States

My Latest Work

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Summary

The creative brilliance responsible for making the iconic M&M’S “human” and for the legendary Allstate’s “Mayhem” campaign once dreamed of a life outside of a suburban neighborhood in the Carolinas after watching Ridley’s Scott’s “Share the Fantasy” spot for Chanel. Parallels are often drawn between the fictional Peggy Olson from Mad Men and Susan Credle, who started out as an intern at BBDO and moved up the ranks to become EVP, Executive Creative Director. In 2009, she moved to Leo Burnett USA, where she was credited with the shop’s creative resurgence.

As Global Chief Creative Officer at FCB, Susan furthers Carter Murray’s ambition to burnish the agency’s creative product and reputation. Susan is one of the industry’s leading creatives and an important voice representing women. She has received numerous industry accolades, including CAF’s Chicago Ad Woman of the Year in 2013, Advertising Age’s 100 Most Influential Women, Business Insider’s Most Creative Women in Advertising and induction into the AAF’s Hall of Achievement.

People I worked with

Steve Rutter
Executive Creative Director
BBDO San Francisco
Ted Sann
Global Chief Creative Officer
FCB Global
Charlie Miesmer
Executive Creative Director
BBDO New York
David DiReinz
Copywriter
BBDO New York
Charley Wickman
Executive Creative Director
Leo Burnett Chicago

Positions

Global Chief Creative Officer

FCB Global
January 2016 - Present (1 year 4 months)

CCO

Leo Burnett
October 2009 - June 2015 (5 years 8 months)
I came to Chicago to lead an agency. Instead, the agency led me. 1500 people in one building is a powerful resource and I learned the truth behind the saying, "a good idea can come from anywhere." I learned to value true partnership because of Rich Stoddart. And I was pushed to a better place by Mark Tuttsel, Tom Bernardin, Nina Abnee, Mick McCabe, Amy Cheronis, Debbie Bougdanos, Annette Corcoran and Bill Hickman to name a few. The creative leads and their teams inspired me to think about art & commerce in new ways. And Anne Beebe kept it all in perspective. A five year master class in marketing and advertising.

ECD/EVP

BBDO
June 1985 - September 2009 (24 years 3 months)
I started as the "bathroom break girl" in 1985. I took that job as seriously as the ones that would follow. Someone asked me if it had been my ambition to become a creative leader in this business. I said my ambition had always been to just get started. Every promotion was just another start to a new job. Jr. Copwriter, Copywriter, Group Creative Direcctor, Executive Creative Director. Along the way I learned from the best. Phil Dusenberry. Charlie Miesmer. Ted Sann. Allen Rosenshine. Michael Patti, David Lubars. Andrew Robertson. I remained a student until the day I left.

Education

BA in Journalism, Journalism and Mass Communication

University of North Carolina at Chapel Hill
1981 - 1985 (4 years)

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