Susan Credle

Susan Credle

Global Chief Creative Officer at FCB Global
Chicago, United States

About me

The creative brilliance responsible for making the iconic M&M’S “human” and for the legendary Allstate’s “Mayhem” campaign once dreamed of a life outside of a suburban neighborhood in the Carolinas after watching Ridley’s Scott’s “Share the Fantasy” spot for Chanel. Parallels are often drawn between the fictional Peggy Olson from Mad Men and Susan Credle, who started out as an intern at BBDO and moved up the ranks to become EVP, Executive Creative Director. In 2009, she moved to Leo Burnett USA, where she was credited with the shop’s creative resurgence.

As Global Chief Creative Officer at FCB, Susan furthers Carter Murray’s ambition to burnish the agency’s creative product and reputation. Susan is one of the industry’s leading creatives and an important voice representing women. She has received numerous industry accolades, including CAF’s Chicago Ad Woman of the Year in 2013, Advertising Age’s 100 Most Influential Women, Business Insider’s Most Creative Women in Advertising and induction into the AAF’s Hall of Achievement.


Global Chief Creative Officer
FCB Global
January 2016 - Present (7 years 4 months)
Leo Burnett
October 2009 - June 2015 (5 years 8 months)
I came to Chicago to lead an agency. Instead, the agency led me. 1500 people in one building is a powerful resource and I learned the truth behind the saying, "a good idea can come from anywhere." I learned to value true partnership because of Rich Stoddart. And I was pushed to a better place by Mark Tuttsel, Tom Bernardin, Nina Abnee, Mick McCabe, Amy Cheronis, Debbie Bougdanos, Annette Corcoran and Bill Hickman to name a few. The creative leads and their teams inspired me to think about art & commerce in new ways. And Anne Beebe kept it all in perspective. A five year master class in marketing and advertising.
June 1985 - September 2009 (24 years 3 months)
I started as the "bathroom break girl" in 1985. I took that job as seriously as the ones that would follow. Someone asked me if it had been my ambition to become a creative leader in this business. I said my ambition had always been to just get started. Every promotion was just another start to a new job. Jr. Copwriter, Copywriter, Group Creative Direcctor, Executive Creative Director. Along the way I learned from the best. Phil Dusenberry. Charlie Miesmer. Ted Sann. Allen Rosenshine. Michael Patti, David Lubars. Andrew Robertson. I remained a student until the day I left.


BA in Journalism, Journalism and Mass Communication

1981 - 1985 (4 years)

Similar Talent

Darren Bailes
Global Chief Creative Officer
Hugo Veiga
Global Chief Creative Officer
AKQA, São Paulo
Mark Tutssel
Global Chief Creative Officer
Leo Burnett Worldwide - HQ, Chicago
Jon Hamm
Global Chief Creative Officer
Geometry Global
Neil Heymann
Global Chief Creative Officer
Accenture Song
Javier Campopiano
Global Chief Creative Officer
McCann worldgroup & McCann
Eric Weisberg
Global Chief Creative Officer
Havas Health & You
Donald Chesnut
Global Chief Creative Officer

Create a free Talent profile and become a member of AdForum

Get Started