|Agency||Leo Burnett Chicago|
|Date of First Broadcast/Publication|
|Business Sector||IT Solutions & Professional Networks|
|Tagline||Protecting the Stuff that Matters|
|Philosophy||The pictures on your phone are not just pictures. They’re your life story. Your music collection isn’t just bits of audio, but rather an auditory roadmap of your life - who you are and what you stand for. Your bank accounts and ﬁnances aren’t just numbers, but your hard work. To simply call these things “information” is to not understand their true significance. They have a name. A title. A designation. This is your Stuff. Not stuff with a small “s”, but Stuff. Your Stuff is what deﬁnes your place in the world. Your Stuff is your life. And in this ever-changing digital landscape, it is imperative that you protect your life with your life.|
|Media Type||Web Film|
|Music Company / Composer||Human|
|Editing Company||The Whitehouse London|
|Executive Producer||David Moore|
|Art Director||Rainer Schmidt|
|Executive Creative Director||Dave Loew|
|Executive Creative Director||Jon Wyville|
|Chief Creative Officer||Susan Credle|
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