Michael Patti
World Wide Creative Director, Y&R at Y&R North America (Corporate)
New York, United States
TitleAlonzo's
Agency
Campaign Alonzo's
Advertiser PepsiCo Inc.
Brand Pepsi
Business Sector Soft Drinks, Tonics
Tagline The Joy of Cola.
Story A cute little girl orders a Pepsi in a Italian restaurant. The man behind the counter serves her a Coke instead. Realizing the swindle, the girl suddenly speaks with a Godfather-like voice.
Story (original language) Restaurant italien à New York. Petite fille arrive avec grand père, commande Pepsi, serveur donne Coca, pensant la tromper. Elle goûte, réalise supercherie, sa voix change, imitation.
Media Type Television
Length
Market United States
Creative Director
Copywriter
Art Director
Agency Producer
Music
Production Company
Creative Director
Producer
Chief Creative Officer
Director
Vocal
Actor / Celebrity

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