Rick Midler
Copywriter at BBDO New York
New York, United States
Campaign Boxer
Advertiser Mars, Inc.
Brand Snickers
Business Sector Candy Bars
Tagline Hungry? Why wait?
Story A boxer is holed up in the locker room, holding his head, refusing to go out and fight since his opponent is "crazy". His manager insists saying that the other boxer "got counseling". The boxer still refuses, removes his hands from the head to reveal huge ears. Eats a Snickers candy bar.
Media Type Television
Market United States
Creative Director
Associate Creative Director
Production Company

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