Chris Grabenstein
Creative Director at Y&R New York
New York, United States
TitleUp Yours
Campaign Make 7Up yours
Advertiser Cadbury plc
Brand 7Up
Business Sector Soft Drinks, Tonics
Tagline Make 7up yours.
Story Improvisational comedian, Orlando, explains he is the creative genius behind 7-Up's advertising campaigns. He has even created a new slogan, "7, Up Yours!" He tries this new slogan out as he walks down the street. The slogan causes traffic accidents, angry responses and general confusion.
Media Type Television
Market United States
Production Company
Creative Director
Agency Producer
Actor / Celebrity

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