Donate Life California - "Second Chances"

Casanova McCann

Awards

11135

This ad is part of the ACT Responsible Collection

Brand: Donate Life California
Country: United States

Advertiser: Donate Life California

Title	Second Chances
Agency	Casanova McCann
Campaign	Second Chances
Advertiser	Donate Life California
Brand	Donate Life California
Posted	April 2019
Business Sector	Blood/Organ Donation
Story	When you're a registered organ donor, the only sign is a tiny pink dot on the front of your driver’s license. During the Second Chances initiative, organ donors who were stopped by cops for minor traffic offences were let off - just this once - because the pink dot showed their willingness to save up to eight lives. It was an opportunity to bring the pink dot out of hiding and thank those who had registered while encouraging others to do the same.
Media Type	Case Study
Length	135 seconds
Agency	Casanova McCann
Agency	MacLaren McCann Canada Inc.
President	Ingrid Otero-Smart
Chief Creative Officer	Elias Weinstock
Executive Creative Director	Marco Muñoz
Creative Director	Fernando Poblette
Associate Creative Director	Fransisco Rojas
Senior Copywriter	Christian Mondragón
Copywriter	Kristen Scharf
Senior Art Director	Roman Gonzales
Director of Digital Operations	Jonathan Lackey
Content Creative	Eric Wang
Agency Director of Production	Humberto Rodriguez
Associate Producer	Caitlyn Thompson
Agency Producer	Flor Castañeda
Business Affairs	Ann Davis
Account Executive	Anthony Chavez
Agency Production Assistant	Danielle Kehoe
Chief Creative Officer	Eric Silver
Executive Creative Director	Nir Refuah
Chief Production Officer	Nathy Aviram
SVP Executive Producer	Dave Herman
Design Director	George Katz
Director of Photography (DOP)	Eric Perini
Chief Communications Officer	Jeremy Miller
DIRECTOR OF COMMUNICATIONS STRATEGY	Rahel Rasu
Communications Director	Bruce Stockler
Director of Technology	erik kroha
Director of User Experience	Peter Gallo
Executive Music Producer	Eric Johnson
Senior Music Producer	Dan Gross
Executive Creative Director	Josh Stein
Agency Producer	Olia Dallimore
Account Director	Marissa Gladstone
SVP, Brand Development	Caroline Murphy
Production Company	Circle Productions
Production Company	Craft NY
Production Company	D'Avant Garde Media
Production Company	TruLove Post
Production Company	4K Productions
Music Prod Company	JSM Music
Editing Company	Saints Editorial
Chief Executive Officer (CEO)	Jim Martin
Program Manager	Megan MacNee
Chief Executive Officer (CEO)	Brenda Brown
Advertising Manager	Paul Hirde Singh
Executive Producer	Karen Hennegan
Editor	Ilysa Katsap
Director	Rob Turner
Director	Francisco Pugliese
Director	Nano Recondo
Post-production Producer	Liza Coretz
Sound	Gonzalo Ugarteche
Chief Executive Officer (CEO)	Aaron Bernakevitch
Sound	Justin Ross
1st AC	Phil Harrison