| Title | Westin Premier Enrollment Package |
| Agency | Sweetgrass |
| Campaign | Westin Premier Enrollment Package |
| Advertiser | Westin Hotels & Resorts |
| Brand | Westin |
| Posted | April 2000 |
| Business Sector | Hotels, Resorts |
| Tagline | The J ourney Begins |
| Story | The look and feel of the materials alone said it was worth the savvy business traveler's attention. It was part of an intuitive rewards and communications program to enroll new Westin Premiere members. |
| Media Type | Direct Marketing |
| Market | Africa, Americas, Asia Pacific, Europe, optionlist-countries.COU916 |
| Creative Director | Dan Gross |
| Copywriter | Jenny Moss |
| Art Director | Sherelle Sinko |
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