Title | Clean Getaway |
Agency | Grey London |
Campaign | Clean Getaway |
Advertiser | Procter & Gamble |
Brand | Fairy |
Posted | November 2000 |
Product | Liquid |
Business Sector | Cleaning Products, Soaps, Detergents |
Philosophy | 'Clean Getaway' is a radical departure from previous advertising using animation for the first time. The commercial features crockery that actively seeks out all new Fairy then goes to great lenghts to experience its superior properties. The objective of the commercial is to demonstrate that the best washing up liquid has been improved and is now even better. |
Media Type | Television |
Length | |
Market | United Kingdom |
3D Graphics | Framestore |
Art Director | Jamie Bell |
Copywriter | Russell Garn |
Director | Rob Kelly |
Music Composer | Library Music |
Director | The Clinic |