Rob Kelly
Director at The Clinic
London, United Kingdom
TitleClean Getaway
Agency
Campaign Clean Getaway
Advertiser Procter & Gamble
Brand Fairy
PostedNovember 2000
Product Liquid
Business Sector Cleaning Products, Soaps, Detergents
Philosophy 'Clean Getaway' is a radical departure from previous advertising using animation for the first time. The commercial features crockery that actively seeks out all new Fairy then goes to great lenghts to experience its superior properties.


The objective of the commercial is to demonstrate that the best washing up liquid has been improved and is now even better.
Media Type Television
Length
Market United Kingdom
3D Graphics
Art Director
Copywriter
Director
Music Composer
Director

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