Giovan Hurcomb
Actor / Celebrity at Ogilvy & Mather Group UK
London, United Kingdom
Campaign Encounter
Advertiser Unilever
Brand Impulse
Business Sector Fragrances, Perfumes & Toilet Waters
Tagline Men can't help acting on Impulse.
Story A funky Impulse girl is walking sassily down Old Compton Street in Soho, all around are a mixed but predominantly gay crowd. Her clothes and attitude are urban. 2 men are walking down the same street hand in hand. They're obviously gay and they both are very handsome. One of the guys isn't really looking where he's going and bumps into the girl, sending her groceries flying. he apologises and bends down to help her pick up her groceries. They suddenly find temselves close to eatch other. He catches her scent in the eyebrow. It seems to be the begining of a mutual attraction.

We get the feeling they're both cool enough to have some fun just flirting.

The guys boyfriend looks down on the pair, he's smiling now, laughing at his friend's flirtation. They both stand up and the girl says thanks. The guy looks back and smiles cheekily at her.

The scene fades out and a can of Impulse appears. Along with the endline "Men can't help acting on Impulse.

Finally the girl walks off laugthing to heself.
Media Type Television
Market South Africa, South America, Europe
Soundtrack The Female of the Species
Creative Director
Art Director Christian Cotterill
Agency Producer
Director of Photography (DOP)
Actor / Celebrity
Production Company Stark Films
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity

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