David Gamble
Creative Director at Truant London
London, United Kingdom
TitleBar Tricks
Agency
Campaign Live the Game
Advertiser 888.com
Brand 888poker
Date of First Broadcast/Publication 2016
Business Sector Online Leisure & Entertainment Services
Tagline Live the Game
Problem Casual players love playing for the thrill and fun of the game, rather than just for the win. Using this insight, Hometown developed a campaign which reflects this desire to play.
The friends are always looking for an excuse to compete with each other on the poker table and beyond.  They emulate the decisions made in poker in whatever game they're playing. They live the game wherever they are but the winner isn't always the player who has the most impressive skills – it's the one who plays the right hand.
Media Type Television
Length
Post Production
Creative Director
Creative Director
Creative Director
Business Director
Account Director
Account Director
Agency Producer
Design
Director of Photography (DOP)
Executive Agency Producer
Production Company
Music, Radio and Sound Design Guilt Free
Director

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