Lori Campbell
Creative Director at Dweck!
New York, United States
TitleArctic Ground Squirrel
Agency
Campaign Arctic Ground Squirrel
Advertiser Dial a Mattress
Brand Dial-A-Mattress
Product Mattress
Business Sector Home Furniture
Tagline Always out there.
Story A human sized arctic ground squirrel receives a couple of mattress delivery guys. He yells at his wife when she wonders what is going on. He explains to the delivery guys that the quality of the mattress is important since he will hibernate for months, and then aggressively throws them out when they ask for a signature.
Media Type Television
Length
Market United States
Creative Director
Copywriter
Art Director
Agency Producer
Director
Production Company
Copywriter
Art Director
Art Director
Creative Director
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