| Title | The Principle of Joy |
| Agency | Jung von Matt/Alster |
| Campaign | The Principle of Joy - BMW |
| Advertiser | BMW |
| Brand | BMW |
| Posted | July 2005 |
| Product | BMW 1 Series |
| Business Sector | Cars |
| Media Type | Television & Cinema |
| Length | |
| Market | Germany |
| Creative Director | Deneke Weltzien |
| Creative Director | Thim Wagner |
| Art Director | Rolf Leger |
| Copywriter | Michael Meyer |
| Account Director | Peter Stroeh |
| Account Planner | Ralph Poser |
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