Jonathan Dayton
Director at O Positive
Santa Monica , United States
TitleDeath Ray
Campaign Death Ray
Product Online Retailer
Business Sector Online Retail, E-store
Tagline Hardware. Sofware. Answers.
Story Set in the style of a 1950's science fiction movie; four astronauts face an attacking space monster. One astronaut tries to defend the group using his defective death ray watch. He inadvertly kills off each of his comrades. He ordered a replacement but it hasn't arrived yet. If he had ordered a new death ray watch from he would already have it.
Media Type Television
Market United States
Creative Director
Associate Creative Director
Agency Producer
Production Company

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