McDonald's - "Savanna"

Leo Burnett

Leo Burnett London, United Kingdom

7110

Title	Savanna
Agency	Leo Burnett
Campaign	Great Tastes of The World
Advertiser	McDonald's
Brand	McDonald's
Date of First Broadcast/Publication	2017 / 10
Business Sector	Restaurants & Fast Food
Story	The film shows a couple being dropped off by a guide in the South African wilderness. “This is the real South Africa,” they are told. “It doesn’t get much more romantic than this…” But the couple’s smiles turn to nervous glances as the guide lists all the wild animals that are present, before handing the couple some camping gear and driving off. We then get a view of the South African Stack, with its smoky BBQ sauce, bacon, Pepper Jack cheese, hot & spicy mayo in a paprika-topped bun.
Media Type	Television
Length	30 seconds
Editing Company	Whitehouse Post
Production Company	Knucklehead
Media Agency	OMD UK
Chief Creative Officer	Chaka Sobhani
Creative Director	Peter Heyes
Art Director	Gareth Butters
Copywriter	Laura Randall
Board Account Director	Rosie Greaves
Account Director	Jassmine Vilkhu
Executive Planning Director	Max Keane
Account Planner	Caitlin Morley
Planner	Niall Moore
Agency Producer	Bruce Macrae
Director	Tony Barry
Producer	Sara Cummins
Lighting Director / Lighting	Alex Barber
Editor	Sam Gunn
Production Company	You Are Here
Food Artist Manager	Myles New
Food Producer	Ally Mee