Popeyes Lousiana Kitchen - "Red Stick Staredown: A GAME OF CHICKEN"

Mithun

Mithun Minneapolis, United States

6339

Brand: Popeyes Lousiana Kitchen
Country: United States

Advertiser: Popeyes

Title	Red Stick Staredown: A GAME OF CHICKEN
Agency	Mithun
Campaign	Red Stick Staredown: A GAME OF CHICKEN
Advertiser	Popeyes
Brand	Popeyes Lousiana Kitchen
Date of First Broadcast/Publication	2015 / 4
Business Sector	Restaurants & Fast Food
Tagline	Mithun Unveils Facial Recognition App for Popeyes
Story	Just a few months after dropping the "Campbell" portion of its name, Minneapolis-based agency Mithun has returned with an innovative tool for fast-food chain, Popeyes. Mithun's effort for Popeyes , which promotes the brand's new $3.99 Red Stick Chicken, features what's being touted as an industry-first mobile app dubbed the "Red Stick Staredown Contest." The technology enables an antagonizing chicken to challenge the player to a staring contest and get them to flinch by distracting them. The longer a player can hold a stare with the chicken, the more “perfect peppers” they collect. The app is available via web and on iOS and Android devices. Regarding Popeyes’ new product, which will only be available through April 26, Popeyes’ CMO Hector A. Munoz says, “Popeyes Louisiana Kitchen is all about Louisiana-inspired recipes and traditions that have been handed down through time. Our goal is to bring Louisiana-style, slow-cooked goodness to our guests – fast. Red Stick Chicken brings the incredible flavor of a perfect TABASCO® pepper together with the juiciest chicken tenderloin restaurants have to offer."
Media Type	Gaming
Length	91 seconds
More Information	http://everythingtalks.com/
Chief Marketing Officer	Hector Munoz
Director of Marketing Impact	Chad Crawford
Digital Brand Manager	Melanie Barichivich
Chief Creative Officer	David Carter
Exec. Creative Director	Bill Roden
Assoc. Creative Director	Jay Morrison
Assoc. Creative Director	Ryan Martindale
Designer	Josh Boston
Director of Technology & Innovation	Sean O’Brien
Developer	Ron Wening
Developer	Keldon Ancheta
Producer	Chloe Glarner
Assoc. Project Director	Jeff Austin
Account Director	Zach Miller