Andrew Douglas
Director at Academy Films, London
Portland, United States
Campaign Livestrong Integrated Campaign - Nike Foundation
Advertiser Nike
Brand Nike Livestrong Foundation
Date of First Broadcast/Publication
Business Sector Disease Awareness, Support Groups & Associations
Tagline Just do it.
Story “Engine” is a Nike film about LIVESTRONG. The film finds Lance Armstrong climbing a mountain on a training ride. Around him, fuelling him, are a peloton of voices. These voices are the words of people all over the world making efforts in the spirit of LIVESTRONG. As Lance Armstrong rides, the voices tell of people facing challenges, facing cancer, coming to grips with what’s next, getting up and improving their lives, inspiring others and making amazing goals come to life all over the world. In the end, the “engine” in the film is both Lance Armstrong and the meaning of LIVESTRONG in all these people’s lives. It’s what can be accomplished together with the idea of living better and supporting each other all summed up with Nike and its message of human potential: Just do it.
Media Type Television
Market United States
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