|Agency||Wieden + Kennedy|
|Campaign||Livestrong Integrated Campaign - Nike Foundation|
|Brand||Nike Livestrong Foundation|
|Date of First Broadcast/Publication|
|Business Sector||Disease Awareness, Support Groups & Associations|
|Tagline||Just do it.|
|Story||Engine is a Nike film about LIVESTRONG. The film finds Lance Armstrong climbing a mountain on a training ride. Around him, fuelling him, are a peloton of voices. These voices are the words of people all over the world making efforts in the spirit of LIVESTRONG. As Lance Armstrong rides, the voices tell of people facing challenges, facing cancer, coming to grips with whats next, getting up and improving their lives, inspiring others and making amazing goals come to life all over the world. In the end, the engine in the film is both Lance Armstrong and the meaning of LIVESTRONG in all these peoples lives. Its what can be accomplished together with the idea of living better and supporting each other all summed up with Nike and its message of human potential: Just do it.|
|Editing Company||Joint Editorial House|
|Creative Director||Tyler Whisnand|
|Creative Director||Hal Curtis|
|Art Director||Hal Curtis|
|Art Director||Lee Jennings|
|Agency Producer||Shannon Worley|
|Account Director||Lindsay Kopec|
|Executive Creative Director||Mark Fitzloff|
|Executive Creative Director||Susan Hoffman|
|Executive Agency Producer||Ben Grylewicz|
|Production Company||Anonymous Content|
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