Ron Lawner
Owner at Ron Lawner's Catalyst
Boston, United States
Title1200
Agency
Campaign Truth
Advertiser American Legacy Foundation
Brand truth
Business Sector Anti-Drug/Alcohol/Tobacco Message
Story A crowd of 1200 people protesting against the tobacco company (the same amount that tobacco products kill a day), gather outside of the tobacco company and pretend to all drop dead on the street. A man holds a sign reading "Tobacco kills 1200 people a day, ever think about taking a day off?"
Media Type Television
Length
Recording Studio
Group Creative Director
Group Creative Director
Creative Director
Creative Director
Agency Producer
Group Creative Director
Account Manager
Producer
Director
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Production Company
Animation
Copywriter
Art Director

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