Gus has made a name for himself as the thinking man's food director thanks to a blend of attractive food photography and canny storytelling.
What makes Gus stand out from the crowd? Aside from that impressive moustache, you mean? Well, he gets stuck into food in more ways than one. For him, food is "a part of every story there is, woven through our happiest (and saddest) moments”.
Gus is also fascinated by society's desire to share culinary moments. "Food is blogged, captured, and shared every minute of every day... I love to look at life through the viewfinder of what we eat."
His ability to tell stories through food has made him a choice pick for brands. He helped portray Kellogg's Bran Flakes as the creator's cereal, while his McDonald's ad turns ordering wraps into a statement of bad-assery.