Alon Feder

Alon Feder

Director of Marketing at Tiger Schulmann's Mixed Martial Arts
Suffern, NY, United States

Summary

Alon Feder is a master marketing strategist who has served over 200 brands, including British Airways, Ray-Ban, Teledyne, Lee & Associates, PPG Paint, OAG Travel Information Systems, University of California San Diego, and San Diego Chargers Stadium. With over 30 successful years of executive B2B and B2C experience, across a diverse array of industries, Alon builds high-performance, cross-functional teams to achieve unusually high ROI through a sophisticated array of inventive marketing techniques.

His diverse set of brand-strengthening skills drive multi-channel campaign development in digital and traditional media, including: Sales messaging and support, business development, advanced analytics, web (SEO, SEM, social media, email, remarketing, banner/lightbox ads, opt-in lead gathering, site development – design, content), heavy print experience, trade shows, environmental, television, radio (traditional and digital), and guerrilla marketing.

Currently Alon leads the Tiger Schulmann’s marketing department, the world’s largest martial arts training organization in the boutique fitness niche. During his first 9 months (in a crippled economy), Alon increased the client-base by 47% and gross sales by 28%. He wrote and directed an award-winning commercial which tripled leads. For MGD Technologies, Alon created the brand and drove all marketing efforts as they rocketed into the #1 position in the municipal flow-monitoring segment, with 47% average annual growth until absorbed in a lucrative corporate buyout. In a B2B campaign for Teledyne-ISCO, Alon netted the highest response of any campaign in the division’s 50-year history.

Alon received his BA in Psychology from UC Berkeley and literally brings a genius IQ to the table when inventively broadening a brand’s reach into new and existing markets. He seeks sophisticated marketing challenges where he can fully apply himself and be recognized for creatively achieving extraordinary success.

http://www.alonfeder.com

Positions

Director of Marketing
Tiger Schulmann's Mixed Martial Arts
November 2011 - Present (5 years 10 months)
Lead the marketing team in campaign launches, brand strategy, and developing materials for multiple marketing channels including television, print, digital radio, PR, and refining messaging to deliver the highest impact. Review comprehensive list of detailed variables (including web traffic, sales leads, closing ratios, campaign effectiveness, etc.) to refine campaigns and delivery of media. Serving 47 franchisees in varying markets, ranging from intensely urban to country, presents a unique set of intriguing challenges which require highly developed analytical skills and a creative mind to develop successful strategies.

Tiger Schulmann's Mixed Martial Arts is the largest Martial Arts training organization in the United States. Well over 200,000 students trained in its 31 year history. Tiger Schulmann's is a household name in New York, New Jersey, Connecticut and Pennsylvania.

Tiger Schulmann's MMA is one of the East Coast's premiere Martial Arts franchises with 47 active locations plus corporate headquarters in Elmwood Park, New Jersey.

Curriculums of specialty include: Adult and child Mixed Martial Arts, Karate, Aerobic Kickboxing, Muay Thai, Jiu Jitsu, and Bully Shield, a special educational program to tackle today's prolific bullying problem.

Emphasis in the programs is placed on achieving superior mental, emotional and physical fitness, coupled with the benefit of effective self defense.
President
Key Advertising Concepts
February 1990 - November 2011 (21 years 9 months)
Key Advertising has achieved amazing results through intelligently-planned brand positioning strategies.

Full service advertising and marketing firm, specializing in results-driven campaigns. Key Advertising's innovative campaigns have generated millions in additional revenues for clients.

We focus on your needs and goals to formulate visionary ideas boosting customer response. Key Advertising offers a wide range of services. Whether you need a full marketing campaign, or an individual project, Key Advertising is your creative source for intelligent ideas.

We reach into the heart of your company, find the messages which generate the highest emotional impact and deliver them through multiple marketing channels. We know emotional appeal drives the highest customer response. Our creative talent develops emotional campaigns which are highly targeted to the audience we are influencing.

If you require a touch of marketing genius and tangible results, call us.

Education

Bachelor of Arts Clinical Psychology, Minor Biology

University of California, Berkeley
January 1979 - January 1983 (4 years)

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