Barry Wacksman

Barry Wacksman

EVP, Global Chief Strategy Officer at RV/A
New York, United States


As Chief Growth Officer, Barry helps define the overall strategy and vision of the agency, He is responsible for agency business development and helps shape industry thought leadership. Since joining R/GA in 1999, the agency has grown organically from under 50 employees to over 700 staff across three offices globally. Under his leadership, R/GA has won accounts with some of the world’s top brands, like Nike, Verizon, L’Oréal, and Walmart. Barry’s articles have been published in a wide variety of industry publications, and he has presented on topics pertaining to the digital age at major conferences and events around the world.Prior to joining R/GA, Barry was at Ammirati Puris Lintas (APL) Digital, the interactive marketing unit of global advertising network Ammirati Puris Lintas. At APL Digital, he managed the global digital accounts of Compaq, Iridium, and LEGO, as well as business development.Barry serves on the board of directors of the Advertising Education Forum (AEF) and the Miami Ad School. He graduated from Ohio State University with a BA in philosophy and was a Ph.D. candidate in philosophy at Syracuse University.


Chairperson of the Board of Directors
Miami, United States
October 2014 - Present (3 years 4 months)
EVP, Global Chief Growth Officer
New York, United States
May 1999 - Present (18 years 9 months)
VP, Management Supervisor
Ammirati Puris Lintas
1997 - 1999 (2 years)


September 1982 - June 1986 (3 years 9 months)

BA, Philosophy

September 1982 - June 1986 (3 years 9 months)


Connected by Design: Seven Principles for Business Transformation Through Functional Integration

19 May 2014
In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. How can companies drive consumer preference and secure sustainable growth in this digital, social, and mobile age? The answer is through functional integration. Some of the world's most highly valued companies—including Amazon, Apple and Google—have harnessed this new business model to build highly interactive ecosystems of interrelated products and digital services, gaining new levels of customer engagement. Functional integration offers forward-looking brands a unique competitive edge by using transformative digital technologies to deliver high-value customer experiences, generate repeat business, and unlock lucrative new business-to-business revenue streams. Connected By Design is the first book to show business leaders and marketers exactly how to use functional integration to achieve transformative growth within any type of company. Based on R/GA's pioneering work with firms at the forefront of functional integration, Barry Wacksman and Chris Stutzman identify seven principles companies must follow in order to create and deliver new value for customers and capture new revenues. Connected By Design explains how functional integration drove the transformation of market-leading companies as diverse as Nike, General Motors, McCormick & Co., and Activision to establish authentic brand relationships with their customers, enter new categories, and develop new sources of income. With Connected by Design, any company can leverage technological disruption to redefine its mission and foster greater brand loyalty and engagement.

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