| Title | Ambulance |
| Agency | AMV BBDO |
| Campaign | Talent Spotting - Fedex |
| Advertiser | Federal Express |
| Brand | FedEx |
| Date of First Broadcast/Publication | 2001 / 10 |
| Product | Shipping Services |
| Business Sector | Postal, Courier & Shipping Services |
| Tagline | Whatever it Takes |
| Story | An ambulance is stuck in traffic. The old lady inside has to get to hospital so the paramedic carries her there, across town. FedEx spot his inate talent for delivery and kidnap him to become a FedEx courier. |
| Philosophy | Focus on the spirit of the FedEx employees. UPS and DHL can offer similar hardware. What sets FedEx apart is the spirit of their people who go beyond the call of duty to ensure a great service is delivered, even when the system let's them down. |
| Problem | Make FedEx famous: the most famous delivery company. Campaign must work worldwide (ex USA). |
| Media Type | Television |
| Length | |
| Market | China, Malaysia, Singapore, Thailand, France, Germany, United Kingdom |
| Creative Director | Peter Souter |
| Art Director | Paul Brazier |
| Copywriter | Nick Worthington |
| Director | Rocky Morton |
| Agency Producer | Carol Powell |
| Director of Photography (DOP) | Julian Wheatley |
| Music | Warren Hamilton |
| Account Director | Sascha Way |
| Production Company Producer | James Tompkinson |
| Production Company | Partizan London |
| Editor | Steve Gandolfi |
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