James Wong
Partner, Regional CD & Managing Beijing at Publicis.Hong Kong
Hong Kong, China
TitlePizza Hut x KFC Kitchen
Agency
Campaign Pizza Hut x KFC Kitchen
Advertiser Pizza Hut / KFC Kitchen
Brand Pizza Hut / KFC Kitchen
Date of First Broadcast/Publication
Business Sector Restaurants & Fast Food
Story To celebrate their tasty partnership, Ogilvy Hong Kong and the two brands launched the ’Pizza Hut x KFC Kitchen’, a mobile game that connects two phones and challenges two players to craft a ‘Pizza Hut x KFC Chicken Popcorn Pizza’ against the clock together, playing as the Pizzatainer and Colonel Sanders. Teamwork is the name of the game as players have to knead the dough, fry the chicken popcorn, and bake the pizza too. Complete the tasks in the time given to win Pizza Hut and KFC coupons.
Philosophy Pizza Hut is always pushing the boundaries of food innovation – today launching the ‘Pizza Hut x KFC Chicken Popcorn Pizza’. This limited-edition pizza combines Pizza Hut’s iconic crispy crust with the goodness of KFC’s Chicken Popcorn pieces, classic gravy, plus a generous serving of cheese, sweetcorn, and mushrooms.
Media Type Mobile Advertising
Length
Regional Chief Creative Officer
Executive Creative Director
Executive Creative Director
Associate Creative Director
Art Director
Art Director
Art Director
Art Director
Copywriter
Executive Group Director
Account Director
Account Manager
Senior Account Executive
Digital Producer
Web Developer
Web Developer
Chief Executive Officer (CEO)
Marketing Director
Marketing Manager
Assistant Marketing Manager

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