|Campaign||Smart Technology for Smarter Cars|
|Date of First Broadcast/Publication|
|Tagline||Smarter Cars Need Smart People.|
|Story||The adventures and misadventures of Mr. Le Blanc, a very unorthodox scientist that has some problems to connect with reality.|
|Philosophy||The campaign wanted to show how Valeo is helping to develop new technology that enables all car brands to be autonomous. But behind Valeo technology there are people that make it possible every day.|
|Problem||How to show that Valeo uses the best engineers to buiild their product.|
|Result||Too early to have a conclusion abou the results|
|Creative Director||Jean-Charles Davin|
|Art Director||Pascal Poupeau|
|Agency Producer||Ségolène Guertin|
|Project Manager||Alexia Boyer|
|Account Manager||Emmanuel Anjembe|
|Account Manager||Antoine Le Grill|
|Agency TV Producer||Evelyne Le Bervet|
|Post Production||VFX Digital District|
Nick has been in advertising since 1984. He worked at BMP DDB for...
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