Nicolas Bordas
Vice President at TBWA/EUROPE & DAN EUROPE, President of BEING Worldwide
Boulogne Billancourt, France
TitleAutonomous Car
Agency
Campaign Smart Technology for Smarter Cars
Advertiser Valeo
Brand Valeo
Date of First Broadcast/Publication
Business Sector Automotive
Tagline Smarter Cars Need Smart People.
Story The adventures and misadventures of Mr. Le Blanc, a very unorthodox scientist that has some problems to connect with reality. 
Philosophy The campaign wanted to show how Valeo is helping to develop new technology that enables all car brands to be autonomous. But behind Valeo technology there are people that make it possible every day. 
Problem How to show that Valeo uses the best engineers to buiild their product.
Result Too early to have a conclusion abou the results
Media Type Television
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