Pietro Maestri
Chief Creative Officer at FCB Milan
Milano, Italy
TitleConcert
Agency
Campaign Concert - Heineken
Advertiser Heineken
Brand Heineken
Business Sector Beers, Ciders, Lagers
Tagline Made to entertain
Story On the roof of a building 50 guys play some music by blowing into their Heineken bottles. Applause from the street.
Media Type Television
Length
Market Italy
Soundtrack Just can't get enough
Creative Director
Copywriter
Art Director
Director
Executive Creative Director
Agency Producer

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