Title | Win against the self-propagatings |
Title (original language) | Gagnez contre les adventices |
Agency |
agence W
|
Campaign |
Products Range - Syngenta
|
Advertiser |
Syngenta
|
Brand |
Syngenta
|
Posted | July 2008 |
Product |
Défi
|
Business Sector | Agrochemicals
|
Tagline | Fight the self propagating in the autumn and reach better productivity |
Tagline (original language) | Défiez les adventices dès l'automne et gagnez 15 quintaux par hectare |
Philosophy (original language) | Syngenta "le meilleur allié des agriculteurs" |
Problem (original language) | Comment faire évoluer l'image d'une marque marchande (produits phytosanitaires) vers une marque de services dédiée aux agriculteurs? |
Media Type |
Print
|
Market | France |
Creative Director |
Ivan Pierens
|
Account Manager |
François Lamotte
|
Art Director |
Julien FRAPPA
|
Advertising Manager |
Fabien Lubrano
|
Advertising Manager |
Bertrand Moncomble
|