Lucie Georgeson
Freelance TV Producer at adam&eveDDB
London, United Kingdom
TitleDESIGNATED DRIVER
Agency
Campaign Designated Driver
Advertiser The AA
Brand The AA
Date of First Broadcast/Publication
Business Sector Road Safety
Story The commercial highlights the underrated danger of texting whilst driving with a narrative that follows a couple leaving a nightclub: the woman, who is the designated driver for her intoxicated boyfriend, starts to reply to a text as they start their journey. The boyfriend notices and suggests they swap places, in a move that makes a bold statement on the dangers of using a mobile phone whilst driving. 
Media Type Web Film
Length
Audio Post Production
Post Production
Advertising Manager
Chief Creative Officer
Executive Creative Director
Copywriter
Art Director
Chief Strategy Officer
Account Planner
Account Director
Agency Producer
Media Agency
Production Company Outsider
Director
Production Company Producer
Director of Photography (DOP)
Editor
Editing Company
Audio Post Production

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